Sections
What we cover.
Six standing sections. Most engagements combine two or three of them.
Section: Media Relations
Press coverage, placed directly.
We have direct relationships with the reporters, editors, and producers who cover your sector, across business, trade, and consumer press in Hong Kong, the UK, the US, and Canada. We pitch the stories ourselves.
Section: Influencer Marketing & Creator Communications
Creator partnerships, managed end to end.
We find, vet, and manage relationships with influencers and content creators across Hong Kong, the UK, the US, and Canada — outreach, briefing, contracts, and reporting on results.
Section: Executive Visibility
A public profile for leadership.
Bylines, conference platforms, podcast appearances, and profile coverage, built around what a leader actually has to say. Media training included when it's needed.
Section: Crisis & Reputation
Support in the first hour.
Holding lines, stakeholder mapping, and a single point of contact who picks up the phone when a story is moving fast.
Section: Market Entry & Cross-Border Comms
Positioning across markets.
For organisations moving between Asia and the West — adapting a Hong Kong investor deck for a London newsroom, or a North American brand brief for an Asian audience.
Section: Content & Editorial Strategy
Thought leadership and long-form content.
Newsletters, bylines, and long-form pieces written with an editor's eye for what's worth finishing.
Most of the work is deciding which two things to do, and skipping the rest.